![]() They must always be ready to take corrective measures if things are not working properly. This step basically helps them in knowing whether their plans are working as intended.Īfter implementing a plan, managers have to constantly monitor and evaluate them. Once managers know what their goals are, they should next measure their actual performance and compare. Measuring actual performance against goals and standards For example, a company may aim to win some prestigious award for its corporate social responsibility activities. On the other hand, intangible goals are those which are not quantifiable numerically. 100 crores within one year is a tangible goal. For example, achievement of sales worth Rs. Tangible goals are those which are easy to quantify in numerical terms. The goals that managers have to set and work towards may be either tangible/specific or intangible/abstract. If everybody works towards common goals, it becomes easier for an organization to flourish. There must never be ambiguities amongst employees in this regard. It is very important for managers to communicate their organization’s goals, standards and objectives as clearly as possible. If the members of an organization know their goals clearly, they will invest their entire focus in achieving them. This is because the main aim of controlling is to direct a business’s actions towards its goals. The task of fixing goals and standards takes place while planning but it plays a big role in controlling also. The control process consists of the following basic elements and steps: 1. By using it effectively, they can decide whether to change their plans or continue with them as they are. This process basically helps managers in evaluating their organization’s performance. The control process of management ensures that every activity of a business is furthering its goals.
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